FOOH Impact Score:
Impressive
Learn moreIn this BOSKO cgi ad, a scooped ice cream floats down from the sky like a hot air balloon, with a BOSKO cup tied beneath it like a basket, forming a surreal dessert blimp. The scene unfolds as three of these ice cream balloons in different flavors hover above the Brama Krakowska in Lublin, Poland, slowly descending toward the square—one gently landing as a woman watches in amazement, and as it touches down, the ice cream settles perfectly above the cup. With a creative use of computer generated graphics, this BOSKO ice cream cgi ad transforms a well-known cityscape into a fresh, relatable spectacle, highlighting BOSKO’s promise to bring coolness on a hot summer day.
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