New York Rangers Times Square Screens Showcase Hockey
New York Rangers Times Square Takeover
This fake out-of-home advertisement for the New York Rangers transforms Times Square in New York City. Massive computer-generated imagery wraps the buildings, reimagining the landmark as a blue-tinged hockey arena.
The ad celebrates 100 years of the Rangers with immersive visual storytelling and countdown timers leading to 09.18.25. It blends creativity with brand identity rooted in hockey history.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:The Berry
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