New York Rangers Times Square Screens Showcase Hockey
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In this New York Rangers fake out of home ad, massive computer generated imagery wraps the buildings of Times Square, transforming the landmark into a blue-tinged hockey arena alive with centennial energy. The ad dramatically reimagines Manhattan’s busiest intersection as a living tribute, celebrating 100 years of the Rangers with immersive visual storytelling and countdown timers leading to 09.18.25. A memorable installation that masterfully blends creativity with a strong sense of brand identity rooted in hockey history.
