Nutella Question Marks on Giant Jar Standees
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This Nutella vfx advertising begins with a massive red question mark bag mysteriously appearing at the foot of Istanbul's historic Galata Tower. This moment cleverly highlights Nutella’s ability to generate excitement and curiosity as the giant branded package transforms the iconic cityscape into a scene of anticipation, blending tradition with a sense of wonder surrounding the upcoming reveal. As a perfect blend of captivating storytelling and authentic product integration, the CGI effects enhancement is designed for driving engagement ahead of a major announcement.
