D’USSÉ Bottle Covered with Golden Cloth

This D’USSÉ mixed reality ad begins with a dramatic reveal at the Zeitz Museum of Contemporary Art Africa, where a towering object covered in golden fabric stands illuminated by surrounding lights. This moment cleverly highlights the product’s grandeur and iconic design as the cloth glides off the structure while a helicopter dramatically circles the display, unveiling the D’USSÉ VSOP cognac bottle in its new 1.75L format, before smoothly landing atop the cork. As a perfect blend of engaging storytelling and creative product integration, the augmented reality enhancement is designed for showcasing the limited release now available at select retailers nationwide.