Ryder Cup Statue of Liberty Wears Golf Bag
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FOOH Impact Score
Impressive
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A-Tier
B
C
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This Ryder Cup FOOH campaign begins with Lady Liberty transforming on-screen, trading her torch for the legendary Ryder Cup trophy. This moment cleverly highlights the convergence of national pride and global sport as the Statue of Liberty, firmly gripping a golf bag teeming with clubs, stands prepared for championship play against the vivid backdrop of New York Harbor, signaling the tournament's anticipated arrival at Bethpage. As a perfect blend of creative storytelling and distinctive product integration, the augmented reality enhancement is designed for celebrating golf’s return to its American roots.
