Samsung Giant Devices Emerge from Gift Box
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FOOH Impact Score
Outstanding
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Brand: Samsung
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In this Samsung FOOH ad, the scene opens with a view of the facade of the Hereen at night, where a billboard displays the text “Unforgettable Gifting” glowing in blue lights beneath a starry sky. The ad dramatically reimagines the bustling streets of Singapore transformed into a stage for floating Samsung products, released from a glowing white gift box as glowing stars swirl above the city using innovative computer generated graphics. A captivating piece that masterfully blends wonder and movement with a memorable twist on Samsung’s holiday gifting experience.
