Samsung Giant Devices Emerge from Gift Box
Floating Products Released in Singapore
This FOOH advertisement for Samsung opens with a night-time view of the Hereen facade. A billboard on the facade displays the text “Unforgettable Gifting” in blue lights, set against a starry sky.
The ad dramatically reimagines Singapore's bustling streets, transforming them into a stage for floating Samsung products. These products are released from a glowing white gift box, with glowing stars swirling above the city, all created using computer-generated graphics.
This piece blends wonder and movement, offering a memorable twist on Samsung’s holiday gifting experience.
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FOOH Impact ScoreOutstanding
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