Tissot Basketball Shot at Ring on Monument
Tissot Basketball Shot at Arc de Triomphe
This Tissot CGI campaign digitally transforms Paris’s Arc de Triomphe into a basketball arena. A scoreboard is perched atop the historic structure, and a basketball net and timer display are mounted on the monument.
The scene merges French architectural prestige with global sports culture during the NBA Paris Games. This highlights Tissot’s precision as the official NBA timekeeper. The computer-generated imagery campaign transforms iconic heritage into a fresh, relatable spectacle, showcasing Tissot’s commitment to blending tradition with cutting-edge sports partnerships.
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Artist:weareseventeen
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