Tissot Basketball Shot at Ring on Monument

In this Tissot CGI campaign, a digitally enhanced transformation sees Paris’s Arc de Triomphe unexpectedly repurposed as a basketball arena, complete with a scoreboard perched atop the historic structure. The scene unfolds as the iconic monument merges French architectural prestige with global sports culture, featuring a mounted basketball net and timer display during the NBA Paris Games, spotlighting Tissot’s precision as the official NBA timekeeper. With an engaging use of computer generated imagery, this Tissot timing innovation campaign transforms iconic heritage into a fresh, relatable spectacle, highlighting Tissot’s commitment to blending tradition with cutting-edge sports partnerships.