FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Solid
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In this Samsung FOOH campaign, Kris Theorin pulls down what looks like a metal door, revealing a massive Galaxy Z Flip7 mounted on a wall, flipping smoothly to showcase its lens and screen in a distinctive display. The ad humorously reimagines everyday surroundings—a city bench or a room window—as transformative tech moments, with the phone folding beneath him or unfolding to expand his view. A creative execution that masterfully blends humor and creativity with a memorable twist on mobile innovation.
Samsung
Oppo
OnePlus
Technopark
Samsung
Samsung
Lenovo
Lenovo