The North Face Drones Unveil Rock Climbing Wall
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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Learn moreCredits
Brands: The North Face, The North Face Climb
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In this The North Face cgi video, a floating installation draped in a white cloth reading “Climb Festival” takes center stage on the shimmering waters of China Basin Park as drones pull at its edges to reveal what lies beneath. The ad dramatically reimagines an urban waterfront as the perfect stage for a bold adventure, unveiling a towering climbing wall adorned with red and blue holds and marked by The North Face and Climb Festival logos. A dynamic piece that masterfully blends creativity with a resonant brand identity rooted in exploration and community.
