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Anta Sports Robotic Hand Presents Giant Shoe

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Credits

Brand: Anta Sports

Who we think created this: Efir VFX

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Metadata

Brand Industry: Fashion & Apparel

Country: South Africa

City: Johannesburg

Effects / Animations: Simple Motion, Large Objects, Complex Motion

Surrounding: Sports Venue

Date posted: April 23, 2024

Source: Instagram

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Imagine a suburban basketball court turning into a futuristic showroom. That’s the engaging premise of this Anta fake out of home ad featuring the limited edition Anta Kai 1 'Playoffs Pack' sneakers. The video unfolds as a massive robotic hand emerges from a basketball court in Johannesburg, displaying the 'Home' and 'Away' colorways of Kyrie Irving’s signature shoes. The giant hand rotates the sneakers across an interactive digital screen, enabling viewers to explore every detail. Using computer generated imagery, this Anta fake out of home ad transforms a public sports venue into a captivating product showcase.

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