Anta Sports Robotic Hand Presents Giant Shoe
Anta Robotic Hand Presents Giant Shoe
This Anta fake out of home advertisement transforms a suburban basketball court in Johannesburg into a futuristic showroom. The video features the limited edition Anta Kai 1 'Playoffs Pack' sneakers.
A massive robotic hand emerges from the court, displaying both the 'Home' and 'Away' colourways of Kyrie Irving’s signature shoes. The giant hand rotates the sneakers across an interactive digital screen, allowing viewers to explore every detail. This computer-generated imagery creates a captivating product showcase within a public sports venue.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Efir VFX
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