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Girard-Perregaux Heart Signage at Eiffel Tower

FOOH Impact Score:

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Credits

Brand: Girard-Perregaux

VFX: Goodkids

Metadata

Brand Industry: Fashion & Apparel

Country: France

City: Paris

Effects / Animations: Projection & Hologram, Billboard & Digital Screen

Surroundings: Eiffel Tower, City

Date posted: April 19, 2024

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In this Girard-Perregaux fake out of home ad, a glowing gold heart radiates from within the Eiffel Tower’s iron framework at twilight, casting a warm glow over the romantic Paris skyline. The ad dramatically reimagines the iconic landmark’s exposed architecture with a luxury timepiece’s intricate inner workings, displayed on a luminous billboard proclaiming, 'Some skeletons have a heart.' A captivating concept that masterfully blends emotion and wonder with a distinctive expression of craftsmanship and mechanical beauty.

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