FOOH Impact Score:
Outstanding
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In this Girard-Perregaux fake out of home ad, a glowing gold heart radiates from within the Eiffel Tower’s iron framework at twilight, casting a warm glow over the romantic Paris skyline. The ad dramatically reimagines the iconic landmark’s exposed architecture with a luxury timepiece’s intricate inner workings, displayed on a luminous billboard proclaiming, 'Some skeletons have a heart.' A captivating concept that masterfully blends emotion and wonder with a distinctive expression of craftsmanship and mechanical beauty.