Girard-Perregaux Heart Signage at Eiffel Tower
Glowing Heart Radiates From Eiffel Tower
This Girard-Perregaux fake out-of-home advertisement features a glowing gold heart radiating from within the Eiffel Tower’s iron framework at twilight. It casts a warm glow over the romantic Paris skyline.
The ad reimagines the iconic landmark’s exposed architecture to display a luxury timepiece’s intricate inner workings on a luminous billboard, proclaiming, 'Some skeletons have a heart.' This concept blends emotion and wonder with craftsmanship and mechanical beauty.
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FOOH Impact ScoreOutstanding
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Credits
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