Xiaomi Street Items with Faces

Scooter Dodges Screaming Screws in Paris

This Xiaomi fake out-of-home (FOOH) ad brings a city street to life around the Electric Scooter 5. The video begins with a rider's gloved hands on the handlebars, navigating a paved urban road with distinct architecture. As the scooter moves, scattered metal screws on the pavement, a nearby hump, and a puddle animate with cartoon faces and expressive smiles.

Further along, outside a Dior storefront, a parked car's taillights also form eyes. The screws then appear angry, the hump looks afraid, and the puddle reacts with a splash as the scooter passes. The film concludes by highlighting the sleek design of the Xiaomi Electric Scooter 5, with the text "Xiaomi Electric Scooter 5 – Fast, Powerful, Safe" and the Xiaomi logo displayed on a clean white background. This ad uses CGI to transform a city commute into a product showcase.

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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Xiaomi

Metadata

Work Type: FOOH
Date posted:December 24, 2025
Source:Instagram