Xiaomi Street Items with Faces
Scooter Dodges Screaming Screws in Paris
This Xiaomi fake out-of-home (FOOH) ad brings a city street to life around the Electric Scooter 5. The video begins with a rider's gloved hands on the handlebars, navigating a paved urban road with distinct architecture. As the scooter moves, scattered metal screws on the pavement, a nearby hump, and a puddle animate with cartoon faces and expressive smiles.
Further along, outside a Dior storefront, a parked car's taillights also form eyes. The screws then appear angry, the hump looks afraid, and the puddle reacts with a splash as the scooter passes. The film concludes by highlighting the sleek design of the Xiaomi Electric Scooter 5, with the text "Xiaomi Electric Scooter 5 – Fast, Powerful, Safe" and the Xiaomi logo displayed on a clean white background. This ad uses CGI to transform a city commute into a product showcase.