Automax BMW Cars Drift in Parking Lot

In this Automax mixed reality ad, a slightly elevated opening shot reveals a bustling parking lot as a text overlay makes a bold statement: “This is why BMW is called the Ultimate Driving Machine.” The ad dramatically reimagines the ordinary parking lot through the lens of high-speed performance, as a red BMW and a yellow BMW drift in synchronized precision—splitting, rejoining, and weaving through moving traffic while peeling rubber across the asphalt. A dynamic display that masterfully blends control and power with a distinctive execution of brand identity, the sequence crescendos as both vehicles slide fluidly into the back of a moving trailer, doors closing just as a skull clutching a BMW emblem punctuates the finale with impactful CGI effects.