Erewhon Giant Bottle at Rainbow Crosswalk
Erewhon Giant Bottle, Rainbow Crosswalk
This fake out-of-home advertisement features a massive, condensation-covered green bottle emerging at the intersection of Santa Monica Boulevard and San Vicente Boulevard in West Hollywood. The camera glides towards the bottle, which rests atop the vivid rainbow crosswalk, capturing the sun's glow off its surface and the vibrancy of the painted street below.
The CGI display transforms this familiar West Hollywood landmark into a revitalising moment. It highlights Erewhon’s groundbreaking expansion, set for February 2026, and announces the arrival of their latest offering, reflecting the fresh start Erewhon brings to the neighbourhood.
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FOOH Impact ScoreOutstanding
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