Pasqua Wines Giant Ode Al Futoro Book Over Cappadocia
Pasqua Wines: Ode al Futuro in Cappadocia
This FOOH CGI advertisement for Pasqua Wines features multiple hot-air balloons gracefully drifting over the distinctive landscapes of Cappadocia. Each balloon carries a different Pasqua Wines product, including oversized wine bottles and a larger-than-life Ode al Futuro book, floating above the rocky terrain.
The augmented reality enhancement promotes the worldwide journey of Ode al Futuro. It integrates the brand's wines, book, and travelling balloon activation, immersing viewers in a narrative of travel and exploration.
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FOOH Impact ScoreSolid
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