El Palacio de Hierro Giant Shopping Bag Lands on Roof
Makeup Products Spill From Rooftop
This fake out-of-home advertisement for El Palacio de Hierro features a colossal brown shopping bag descending onto the rooftop of the iconic Mexico City flagship department store. The oversized bag then tips forward, spilling out giant makeup products.
These products glide energetically towards the camera, transforming the city skyline with movement and scale. The campaign promotes El Palacio de Hierro’s Beauty Palace Festival, highlighting a limited-time celebration of beauty and an expansive array of new product favourites through captivating CGI effects.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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