El Palacio de Hierro Giant Shopping Bag Lands on Roof
Solid
Credits
Brands: El Palacio de Hierro, Belleza Palacio
Agency: AxeGlitch
VFX: AxeGlitch
Creative Director: AxeGlitch
Sound: AxeGlitch
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In this El Palacio de Hierro fake out of home ad, the iconic Mexico City flagship department store becomes the stage for a dramatic unveiling as a colossal brown El Palacio de Hierro shopping bag descends onto its rooftop. The scene unfolds as the oversized bag tips forward, spilling out giant makeup products that glide energetically toward the camera, transforming the city skyline with movement and scale to promote El Palacio de Hierro’s Beauty Palace Festival. With a captivating use of CGI effects, this El Palacio de Hierro beauty campaign fake out of home ad transforms an ordinary retail setting into a fresh, relatable spectacle, highlighting El Palacio de Hierro’s limited-time celebration of beauty and an expansive array of new product favorites.
