Ecovita Giant Christmas Tree Lands on Roof

This fake out-of-home ad for Ecovita Construtora features a cartoon-style giant Christmas tree. Suspended from a yellow Ecovita crane against a blue sky with thick white clouds, the tree slowly swings into view above the Casa EOS booth and customer centre in Bauru.

The oversized tree, adorned with a red star and colourful ornaments, is carefully lowered onto the building’s roof. Once it lands, its decorations light up in an augmented reality burst, and a large banner unfurls across the façade, revealing details of the “Natal Luz Ecovita” Christmas event.