Adidas "Unexpected" Across Milan Landmarks

This Adidas faux ooh ad begins with a view of a night sky illuminated by bold black text in all caps reading “UNEXPECTED,” complete with three iconic lines beneath it. This moment cleverly highlights the brand’s commitment to embracing bold innovation as the camera transitions to the Ponte Alda Merini bridge over the Navio Grande, where the same striking “UNEXPECTED” display appears. The scene then shifts to the Leonardo Del Vecchio Building at Bocconi University, where lights configure into the word “UNEXPECTED” with familiar triple-line branding, followed by a view of the Galleria Vittorio Emanuele II’s elegant floor where the word is laid out gracefully. The Università Luigi Bocconi building comes next, showcasing the text “UNEXPECTED” in white lettering across its facade, alongside the Adidas logo and the revealing date “26.02.26” glowing above the entrance, ending with a final shot of the Adidas logo and tagline against a stark black background. As a perfect blend of captivating storytelling and authentic product integration, the computer generated imagery enhancement is designed for generating buzz surrounding Adidas's upcoming event at Bocconi University on February 26, 2026.