Adidas Giant "TERREX" Shoe Rise on Table Mountain
Adidas TERREX Shoe on Table Mountain
This Adidas VFX advertisement features a striking view of Table Mountain, with buildings, trees, and a streetlight framing the foreground. White smoke gathers across the mountain’s summit before revealing a giant light grey trail-running shoe with mint green and black details.
The shoe, representing the TERREX Agravic Speed Ultra 2, emerges from the mist, rises from the flat peak, and gently lands. Its impact causes a subtle tremor and sends a flock of birds into the sky, while smoke rolls across the landscape. This CGI effects enhancement aims to inspire athletes.
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FOOH Impact ScoreOutstanding
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