Moschino Bag on Parachute Lands on Store

In this Moschino cgi ad, fluffy clouds set a dreamlike tone as one cloud formation in the sky spells out “MOSCHINO,” introducing the brand’s Handle Me bags in a lighthearted way. The scene unfolds as the view transitions to a runway featuring a large blue inflatable airplane flanked by five Handle Me bags, gently bouncing on the ground beneath an arch marked with the Moschino logo, before the plane takes to the sky with bags secured to its wings and a red one parachuting toward Milan, landing softly atop a Moschino storefront and joining others on display inside. With a distinctive use of computer generated graphics, this Moschino Handle Me bag campaign cgi ad transforms aerial travel and cityscapes into a fresh, relatable spectacle, highlighting Moschino’s aim to blend runway fashion with urban flair.