Acne Studios Scarf Flying Through Building at Harrods
Acne Studios Scarves at Harrods
This FOOH (fake out-of-home) CGI advertisement for Acne Studios features two oversized Monogram Scarves floating towards Harrods. The scarves move in opposite directions, entering the windows on either side of the department store's grand façade.
The pink scarf then ties itself into a neat knot, transforming into a massive ribbon elegantly draped on the building. This visual reinforces the brand’s personalization service, inviting customers to customize scarves. The computer-generated graphics transform Harrods into a product showcase.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
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