Acne Studios Scarf Flying Through Building at Harrods

Imagine two oversized scarves floating gracefully towards an iconic luxury department store. That’s the Engaging premise of this Acne Studios FOOH ad featuring its signature Monogram Scarves. The video unfolds as the scarves move in opposite directions and enter the windows on either side of Harrods’ grand façade. The pink scarf ties itself into a neat knot, eventually transforming into a massive ribbon elegantly draped on the building, reinforcing the brand’s personalization service, inviting customers to customize scarves for everyone on their list. Using computer generated graphics, this Acne Studios FOOH ad transforms Harrods into an Impactful product showcase.