FOOH Ad Acne Studios Scarf Flying Through Building

Acne Studios Scarf Flying Through Building at Harrods

Giant Pink Ribbon Scarf in fake-out-of-home ad of Acne Studios

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FOOH Impact Score:

Impressive

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Credits

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: England

Effects / Animations: Large Objects, Floating & Flying Objects, Floating & Flying Objects, Complex Motion, Cloth

Surroundings: Harrods, Streets

Date posted: December 3, 2023

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Imagine two oversized scarves floating gracefully towards an iconic luxury department store. That’s the Engaging premise of this Acne Studios FOOH ad featuring its signature Monogram Scarves. The video unfolds as the scarves move in opposite directions and enter the windows on either side of Harrods’ grand façade. The pink scarf ties itself into a neat knot, eventually transforming into a massive ribbon elegantly draped on the building, reinforcing the brand’s personalization service, inviting customers to customize scarves for everyone on their list. Using computer generated graphics, this Acne Studios FOOH ad transforms Harrods into an Impactful product showcase.