Citroën Cars Swiped from Phone into Real Life

Citroën Cars: From Screen to Showroom

This CGI advertisement for Citroën begins with a close-up of a smartphone. An orange Citroën car is swiped from the phone screen, detaches from the photo, and is dragged out of the device. It transforms into a real vehicle and lands at the Brussels Motor Show, where the camera reveals its comfortable interior.

The sequence continues as a black Citroën is swiped from the screen, becoming a real electric model positioned on the motor show floor, with smooth shots showcasing its refined interior and sleek exterior. A final swipe releases a silver car from the phone onto the stand, where its design and features are highlighted alongside a yellow concept car, a mid-dark sedan, and the new C5 Aircross, inviting visitors to explore them in person.

This computer-generated graphics enhancement promotes Citroën’s latest models and aims to drive interest in visiting the Brussels Motor Show, blending insightful storytelling with distinctive product integration.

C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Citroën

Metadata

Work Type: FOOH
Brand Industry:Automotive
Country:Belgium
Date posted:January 14, 2026
Source:Instagram