Citroën Cars Swiped from Phone into Real Life

This Citroën cgi ad begins with a close-up of a smartphone held in a hand, where an orange Citroën car appears on the screen before a thumb swipes it. This moment cleverly highlights the brand’s ability to bring digital choices into real-world experiences as the orange car detaches from the photo, is dragged out of the phone, transforms into a real vehicle, and lands at the Brussels Motor Show, where the camera moves around to reveal its comfortable interior; the sequence continues as a black Citroën is swiped from the screen and turns into a real electric model positioned on the motor show floor, captured through smooth shots of its refined interior and sleek exterior, followed by a final swipe that releases a silver car from the phone onto the stand, where its design and features are showcased alongside the yellow concept car, the mid-dark sedan, and the new C5 Aircross, inviting visitors to explore them in person. As a perfect blend of insightful storytelling and distinctive product integration, the computer generated graphics enhancement is designed for promoting Citroën’s latest models and driving interest in visiting the Brussels Motor Show.