Citroën Swipe Triggers Background Change

This Citroën fake out-of-home (FOOH) ad transforms a city billboard into a life-sized, swipeable game featuring the compact Ami buggy. The video opens with the Citroën Ami parked against a simple backdrop, its doors open. A digital-style swiping bar appears on screen, displaying a flame emoji, colourful gift bags, and the letters “OU” in the centre.

A man in beach clothing enters the frame and interacts with the bar, swiping it towards a sunny beach scene, then back towards shopping bags. He then gives a quick, decisive swipe and release, causing the interface overlay to vanish. Bright confetti bursts across the screen, revealing a beach waterfront behind the Ami, which is now covered in confetti.

The man walks up to the car, taps it with satisfaction, and looks at the camera with an excited smile. This augmented reality ad highlights the Ami as a versatile choice for both a day by the sea and an afternoon in town, showcasing the product in an innovative way.