Hyundai Inster Color Makeover in Montmartre

Hyundai Inster: Montmartre Colour Makeover

This CGI advertisement for Hyundai features the customizable Hyundai Inster, transforming a Parisian street into a digital style-selector. The video opens with a light green Hyundai Inster driving down a cobblestone street in Montmartre, set against a backdrop of trees, city views, and two bystanders.

As the car stops, a set of accessories—headphones, a bag, and a bonnet—appear hovering above it. A hand then enters the frame, swiping across the screen to cycle through various colours for both the car and the accessories in unison. The sequence concludes with an off-white variant, after which the revamped Inster accelerates forward, showcasing its adaptable design.

Through engaging CGI effects, this Hyundai advertisement effectively transforms an everyday city scene into a captivating product showcase for the Inster.

S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Hyundai

Metadata

Work Type: FOOH
Brand Industry:Automotive
Country:France
City:Paris
Date posted:October 2, 2025
Source:Instagram