FOOH Impact Score:
Outstanding
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This Citroën fake ooh ad begins with a man walking down a city street as a digital message bubble appears from Citroën, announcing, “Citroën AMI: New design available!”. This moment cleverly highlights the surprising transformation capabilities of the car as the man swipes down the bubble, causing it to materialize into a compact Citroën AMI on the spot. Confetti bursts into the air while the car floats and spins mid-air before seamlessly landing back on the pavement. As a perfect blend of dynamic storytelling and engaging product integration, the CGI effects enhancement is designed for showcasing the latest styling updates of the Citroën AMI in a visually compelling way.