FOOH Impact Score:
Impressive
Learn moreThis BMW CGI campaign begins with a picturesque scene outside the Museum of Art, Architecture, and Technology in Lisbon, where a red BMW X3 M50 is parked elegantly at the base of the stairs. This moment cleverly highlights the emotional connection and aspirational appeal of the vehicle as a woman approaches the car holding a bouquet, her anticipation evident, and upon opening the door, a stream of pink and rose gold heart-shaped balloons floats harmoniously into the sky, evoking a sense of romance. As a perfect blend of memorable storytelling and effective product integration, the CGI effects enhancement is designed for celebrating love and driving excitement in this Valentine’s Day campaign.
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