Shopbop Shopping Bag Lifted From the Roof
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Shopbop CGI campaign, a giant branded shopping bag sits atop a sunny corner shop in Miami before it’s dramatically lifted into the sky, swinging as it ascends by a long suspended string. The ad humorously reimagines a traditional corner retail store with a memorable promotional twist—introducing Shopbop's pop-up experience as something worth lifting off for. A fun concept that masterfully blends creativity with a distinctive approach to brand storytelling.
