Nike Sportswear Giant Shoes on Tianfu Twin Towers

Imagine Chengdu’s skyline turning into a stage for giant sneakers towering over the city. That’s the distinctive premise of this Nike Sportswear FOOH ad featuring the Air Max DN. The video unfolds as the scene opens inside a moving car with a woman driving, the camera drifting up through the transparent roof to reveal the open sky above, then catching sight of an enormous pair of Air Max DN shoes perched upside down on top of the Tianfu Twin Towers, making the skyscrapers look like they’re wearing them; the perspective shifts as the person filming leans out from the passenger side window to capture a closer look at the colossal footwear dominating the skyline, and the shot tightens to frame the shoes crisply against a clear blue sky while birds pass behind them, giving the surreal view of Chengdu an almost unreal sense of movement. Using engaging CGI effects, this Nike Sportswear FOOH ad transforms the Chengdu cityscape into an innovative product showcase.