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Foot Locker Airship Carrying Shoe

FOOH Impact Score:

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Impressive

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Credits

Brand: Foot Locker

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: United State of America

City: California

Effects / Animations: Large Objects, Floating & Flying Objects

Surroundings: Skyline, Buildings, Skies

Date posted: February 13, 2025

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Imagine a giant sneaker floating across the city skyline during rush hour. That’s the creative premise of this Foot Locker FOOH ad featuring the KD Retro IV shoe. The video unfolds as the scene opens over the San Francisco skyline, with the camera panning across high-rise buildings while a massive Foot Locker airship, adorned with black and white stripes, soars above the city carrying a giant KD Retro IV shoe underneath; the camera then zooms in, emphasizing the sneaker’s impressive scale against the backdrop of the city as people walk along the streets below, glancing upward. Using engaging CGI effects, this Foot Locker FOOH ad transforms the San Francisco skyline into a dynamic product showcase.

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