Kappa Sport Purple Fabric Glides in the City
Kappa Sport Purple Fabric Glides in Florence
This Kappa Sport FOOH ad features a flowing trail of purple fabric gliding through Florence. The scene begins with the cloth flying overhead down an alley near the Cattedrale di Santa Maria del Fiore, then shifts beneath the Ponte Vecchio, and continues past the Basilica di Santa Croce.
The fabric then soars high above Stadio Artemio Franchi before spiralling into a floating purple polo shirt. This shirt bears both the ACF Fiorentina and Kappa Sport logos, revealing the brand’s latest sportswear: the Home Kombat Pro for ACF Fiorentina.
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FOOH Impact ScoreImpressive
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