Kappa Sport Purple Fabric Glides in the City
Impressive
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In this Kappa Sport FOOH ad, a flowing trail of fabric glides through Florence’s cityscape, teasing the reveal of the brand’s latest sportswear. The scene unfolds as the purple cloth flies overhead down an alley near the Cattedrale di Santa Maria del Fiore, then shifts beneath the Ponte Vecchio, continues past the Basilica di Santa Croce, and soars high above Stadio Artemio Franchi before spiraling into a floating purple polo shirt bearing the ACF Fiorentina and Kappa Sport logos. With a distinctive use of CGI, this Kappa Sport jersey FOOH ad transforms Florence’s architectural icons into a fresh, relatable spectacle, highlighting Kappa Sport’s connection to heritage and performance in its launch of the Home Kombat Pro for ACF Fiorentina.
