Salmoiraghi & Viganò Giant Books at Piazza del Duomo

This CGI video for Salmoiraghi & Viganò transforms the iconic Piazza del Duomo into a surprising festive display for their seasonal eyewear collection. The video opens with a camera glide over the dusk-lit square, revealing three massive golden books, stamped with the brand's label, resting in the centre. One book lies open flat, while the others are stacked at its sides.

As the shot zooms in, pages dramatically flutter from blank to a central spread filled with a large white Christmas star and surrounding glimmering gold and white stars. A giant pair of sunglasses materialises and hovers, followed by another green pair, all set against the elegant backdrop of the Duomo di Milano. A twisting golden card displaying the brand name swirls into view, as more stars converge in the scene.

Finally, the frame transitions to a cool blue tone, with "Salmoiraghi & Viganò" appearing in clean white text beside the phrase "LA MAGIA SI LEGGE NEGLI OCCHI." This computer-generated video innovatively showcases the product by transforming a familiar urban setting.