Salmoiraghi & Viganò Giant Books at Piazza del Duomo

Imagine the iconic Piazza del Duomo becoming the stage for a surprising festive display. That’s the captivating premise of this Salmoiraghi & Viganò cgi video featuring their seasonal eyewear collection. The video unfolds as the camera glides over the dusk-lit square, revealing three massive golden books stamped with the brand's label resting in the center—one open flat while others are stacked at the sides. As the shot zooms in, pages flutter dramatically from blank to a central spread filled with a large white Christmas star and surrounding glimmering gold and white stars. A giant pair of sunglasses materializes and hovers, followed by another green pair, all set against the elegant backdrop of the Duomo di Milano. Floating among them, a twisting golden card displaying the brand name swirls into view, as more stars converge in the scene. Finally, the frame transitions to a cool blue tone, with the words “Salmoiraghi & Viganò” appearing in clean white text beside the phrase “LA MAGIA SI LEGGE NEGLI OCCHI.” Using clear computer generated graphics, this Salmoiraghi & Viganò cgi video transforms a familiar urban setting into an innovative product showcase.