Automax BMW Car Drifts to Trailer Truck

BMW M4 Drifts into Automax Trailer

This Automax mixed reality advertisement features a BMW M4 gliding towards a cramped city parking spot. The car smoothly drifts past a tight row of vehicles before sliding straight into an approaching Automax trailer, just as its door opens with subtle CGI. This transforms an ordinary street into an unexpected stage for performance.

The ad reimagines a routine parallel parking moment as a bold entry into a mobile showroom. The brand positions the BMW M4 as a machine engineered for wheel speed and dynamic driving excitement. A striking animated skull presses a BMW button above the trailer, sending a resonant jolt through the entire scene. This captivating mixed reality ad masterfully blends creativity with a clear expression of Automax’s role in showcasing high-performance driving experiences.

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FOOH Impact ScoreOutstanding
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Credits

Brand:Automax
Artist:ihl4s

Metadata

Work Type: FOOH
Brand Industry:Automotive
Date posted:March 11, 2026
Source:Instagram