FOOH Impact Score:
Outstanding
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In this Porsche cgi ad, the scene opens at a sleek parking area alongside a race track where a towering Porsche vending machine, split into three numbered layers, showcases various Porsche car models. The scene unfolds as the camera glides to a digital interface where number 7 is selected, triggering the descent of a small car from the corresponding slot — but before it touches the ground, the toy vehicle morphs into a full-sized Porsche 911 and roars ahead to join other cars already racing on the circuit. With an engaging use of CGI effects, this Porsche sportscar cgi ad transforms an ordinary purchasing experience into a fresh, relatable spectacle, highlighting Porsche’s focus on the racing prowess of the Porsche 911.