Castrol Car Assembles on Suburban Street
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Castrol FOOH ad, rally champion Ali Türkkan strides toward a disassembled rally car scattered across a quiet suburban street. The scene unfolds as, piece by piece, the car assembles itself in a seamless sequence before cutting to the machine roaring through the surreal terrain of Cappadocia, Turkey, framed by its iconic fairy chimneys and a balloon-dotted sky. With a dynamic use of VFX, this Castrol rally campaign ad transforms everyday suburban moments into a captivating spectacle, highlighting Castrol’s energetic lead-up to the Cappadocia Rally on July 11–13, 2025.
