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Mercedes-Benz Building Parts to Reveal an SUV

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Credits

Brand: Mercedes-Benz

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Automotive

Country: Unknown

City: Unknown

Effects / Animations: Building Transformation, Billboard & Digital Screen, Simple Motion, Complex Motion, Large Objects

Surrounding: Building

Date posted: July 17, 2023

Source: Instagram

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This Mercedes-Benz vfx advertising begins with the curved corner of a modern building splitting open to reveal a massive EQS SUV displayed on a circular platform. This moment cleverly highlights the versatility of the product in unexpected situations as floating golden gems shimmer around the vehicle, which gently moves forward, then rotates to showcase its sleek side profile while the rear door opens, creating a seamless illusion of the SUV emerging from the structure before returning as the architectural facade closes. As a perfect blend of distinctive storytelling and creative product integration, the CGI effects enhancement is designed for showcasing luxury innovation in a futuristic urban setting.

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