Bershka Giant Silver Purse Release Floating Hearts
Bershka Giant Silver Purse CGI Video
This CGI video transforms Birmingham's Bullring into a fashion landmark. It features an oversized silver purse placed on the street in front of the Bershka Bullring and Grand Central stores. The scene opens with a view of Birmingham, showing midrise buildings and the city skyline.
The purse opens, releasing 3D hearts with a pearlescent finish that reflects blue, silver, and soft pink tones. These hearts float around the storefronts until one remains hovering centrally, while the others slowly drop to the ground, piling up at street level. The video highlights a 'Glow Up' theme and the store reopening, using computer-generated imagery to create a distinctive product showcase.
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FOOH Impact ScoreSolid
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