Maison Kitsuné Fox Sits on Giant Coffee Cup

This faux out-of-home (FOOH) ad for Maison Kitsuné features a man in white sitting on a pavement next to a giant Café Kitsuné coffee cup, which dominates the street. The scene highlights the brand's relaxed terrace-season vibe as the man pulls a newspaper from the oversized cup and begins to read.

A fox, nestled inside the cup, also lifts its own paper, quietly sharing this laid-back outdoor moment. This augmented reality enhancement promotes Café Kitsuné’s terrace season, encouraging viewers to find their own city spots to enjoy unhurried café experiences in open-air settings.