PUMA x Hyrox Black Sailboat in Waterfront Dock
PUMA x Hyrox Black Sailboat on Waterfront
This mixed reality advertisement for PUMA features a colossal ship with black sails, emblazoned with “HYROX,” the PUMA logo, and “2030.” The vessel looms on a bustling waterfront dock, surrounded by urban architecture.
The scene shows four men straining against a textured wooden deck, pulling a thick rope attached to the ship. As the vessel gradually shifts under their effort, they erupt in triumph. This CGI campaign transforms the dramatic maritime setting into a fresh spectacle.
The video highlights PUMA’s commitment to performance and its extended partnership with HYROX through 2030.
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FOOH Impact ScoreSolid
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