PUMA x Hyrox Black Sailboat in Waterfront Dock
Solid
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In this PUMA mixed reality ad, a colossal ship with black sails emblazoned with “HYROX,” the PUMA logo, and “2030” looms on a bustling waterfront dock surrounded by urban architecture. The scene unfolds as four determined men, straining against a textured wooden deck, pull a thick rope attached to the vessel—and as the ship gradually shifts under their effort, they erupt in triumph. With a creative use of VFX, this PUMA fitness campaign transforms the dramatic maritime setting into a fresh, relatable spectacle, highlighting PUMA’s commitment to performance and its extended partnership with HYROX through 2030.
