Lust Giant Frog Leaps onto Store

Imagine a city landmark turning into the stage for an unexpected sneaker reveal. That’s the impactful premise of this Lust cgi video featuring the Air Liquid Max. The video unfolds as the scene opens on the Lust store in Polanco, when a giant green frog with black blotches suddenly leaps onto the top of the building, its landing sending cracks spreading across the structure and a burst of brown smoke rising from the impact; the frog then wraps itself around the side of the store, hugging the facade as if fusing with the architecture in a surreal moment, before the image cuts to black where the Lust and Air Max logos appear together, announcing their collaboration and the launch of Air Liquid Max for Air Max Day. Using magical CGI, this Lust cgi video transforms the Polanco store into a distinctive product showcase.