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Liga F Balloons Airlifts Box Over City

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Credits

Brands: Liga F, Puma

Production Company: TwiceMediaHouse

VFX: TimeKeepersVFX

Metadata

Brand Industry: Sports & Recreation

Country: Spain

City: Madrid

Effects / Animations: Floating & Flying Objects, Human Interaction

Surroundings: Church of San Agustin, City, Clouds, Soccer Field

Date posted: June 17, 2025

Source: Instagram

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This Liga F cgi campaign begins with thick white clouds parting to reveal a bundle of black, white, and blue balloons airlifting a wooden box wrapped in a yellow TOP SECRET ribbon as it drifts across the sky. This moment cleverly highlights the anticipation around Liga F’s new Orbita Liga F 25/26 match ball as the box, marked with the Puma logo, loses its ribbon and floats past glass-fronted buildings that mirror the scene, glides above a car driving by the Church of San Agustin while the driver looks up, and continues over city streets where onlookers, including a man refueling at a gas station, stop to watch, until it passes above children playing soccer, opens from below to drop a single ball onto the center of their field so they can play on, and a final close-up of the spinning ball reveals the Puma Football, Liga F, and Puma logos before cutting to a clean white background featuring both logos together to announce a new era for the game. As a perfect blend of dynamic storytelling and distinctive product integration, the CGI enhancement is designed for showcasing the launch of Liga F’s official 25/26 match ball and signaling the evolution of the competition.

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