FOOH Impact Score:
Outstanding
Learn moreThis Adidas CGI campaign begins with a thrilling football match unfolding in Saudi Arabia. This moment cleverly highlights the dynamic connection between sport and culture as night falls and the Kingdom Centre in Riyadh glows green. Beneath the iconic Sky Bridge, a massive Adidas Saudi Arabia Home Jersey sways in the wind, creating an eye-catching spectacle. The building then transforms into an incredible LED screen, showcasing the word 'BENVENUTO,' followed by the Adidas logo and the Saudi Arabian Football Federation emblem, building excitement for the Italian touch in the Saudi football scene. As a perfect blend of Distinctive storytelling and computer generated graphics product integration, the CGI enhancement is designed for an engaging and immersive promotional campaign.
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