BMW Car Writes Happy Season in Snow
Outstanding
Credits
Brands: BMW, DSV Biathlon, BMW Group Sports
Agency: Haut CGI
Production Company: Haut CGI
VFX: Haut CGI
Creative Director: Jam Alkhaov
Sound: Haut CGI
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In this BMW fake ooh ad, a blue BMW iX3 powers across a high-altitude winter landscape, carving through thick snow as an engaging augmented reality flourish reveals its precise trail from dramatic aerial and close-up angles. The ad dramatically reimagines a remote alpine expanse as a crisp canvas where the fully electric SUV writes “Happy Season” and the BMW logo across the snow, with the vehicle’s confident handling becoming a clear showcase of its performance in harsh winter conditions. A distinctive fake ooh ad that masterfully blends cinematic intensity and brand storytelling with a resonant celebration of electric driving and seasonal joy.







