Lenovo Giant Laptop Emerges from Phone Swipe
Lenovo Giant Laptop FIFA World Cup Ad
This mixed reality ad for Lenovo features a phone swipe that transforms an on-screen laptop into a giant silver device. The oversized laptop crashes onto a city street and unfolds to display an authentic countdown to the FIFA World Cup 2026.
The ad reimagines the Lenovo campus as a global football hub, where cascading Adidas Trionda match balls tumble from an upper level. These balls collide with the giant keyboard, triggering CGI effects that reveal the message “100 days to go until the FIFA World Cup 26!” alongside the Lenovo and FIFA World Cup logos.
The spot concludes with the World Cup trophy and bold partner graphics, blending brand passion for technology and sport with product storytelling to create a resonant note of anticipation.
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FOOH Impact ScoreSolid
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Credits
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