Peugeot Robot Dragonfly Follows Car

This Peugeot VFX advertising features a robot dragonfly on a mission to measure human reactions to the new Peugeot 408 fastback. The video opens with the dragonfly on flowers beside the text “MISSION: WOW IDENTIFIZIEREN,” then it chases an olive green Peugeot 408 along a winding mountain road. It reveals the front, then the rear with “GT408EV” on the plate, before cutting to the interior where a digital detector frames passengers’ mouths with “WOW DETECTED.” On-screen text highlights “PEUGEOT 3D i-COCKPIT MIT SPORT MODUS” and shows a close-up of the compact steering wheel.

Outside, the dragonfly continues its pursuit as the car is shown parked with passengers and a dog inside, triggering more wow detections. The rear view presents the “DYNAMISCHE FASTBACK-SILHOUETTE” while people along the roadside, including a child, also trigger wow detections. The robot dives into the cabin, later landing on the roof as the 408 cruises on the highway, with different drivers and passengers, including a woman whose close-up “wow” sets off the detector again.

The scene shifts to Peugeot Headquarters, where screens replay the captured wow moments, employees celebrate, and one woman kisses a monitor showing the dragonfly and “WOW DETECTED.” The final shots show the green 408 gliding down the highway under the text “DER NEUE PEUGEOT 408,” and a hand places the robot dragonfly back into a case among others, reinforcing the car as a design that stands out and sparks admiration. This innovative augmented reality transforms the 408 and its surroundings into a distinctive product showcase.