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Hyundai Giant Man Leaps and Shrinks Beside Car

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FOOH Impact Score

Solid

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Credits

Brand: Hyundai

Metadata

Brand Industry: Automotive

Country: Unknown

City: Unknown

Effects / Animations: Human Interaction, Optical Illusion & Perspective Tricks

Surroundings: Street, Sky

Date posted: November 30, 2023

Source: Instagram

FOOH.com is the biggest mixed reality ad library. If you are the creator of this Hyundai ad or would like to add your work Submit here!

Imagine a familiar city street turning into a stage for larger-than-life technology. That’s the dynamic premise of this Hyundai mixed reality ad featuring the all-electric IONIQ 5. The video unfolds as the scene opens on a silver Hyundai IONIQ 5 parked on the side of a calm street under a clear blue sky, a few fluffy white clouds drifting overhead, when a giant smartphone suddenly rises behind the car and a giant man in a pink hoodie appears, striding into frame at an immense scale before leaping smoothly over the car, landing on the other side and instantly returning to normal size, flashing a casual peace sign toward the camera, then stepping back to lean comfortably against the IONIQ 5, standing side by side with it as the moment subtly invites viewers to embrace electric driving. Using innovative computer generated imagery, this Hyundai mixed reality ad transforms the everyday city street into an engaging product showcase.

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