Hyundai Giant Man Leaps and Shrinks Beside Car

Hyundai IONIQ 5 Mixed Reality Ad

This Hyundai mixed reality ad features the all-electric IONIQ 5. The video opens on a silver Hyundai IONIQ 5 parked on a city street under a clear blue sky with fluffy white clouds.

A giant smartphone rises behind the car, and a giant man in a pink hoodie strides into frame. He leaps smoothly over the car, landing on the other side and instantly returning to normal size. He flashes a peace sign towards the camera, then leans comfortably against the IONIQ 5.

Using innovative computer-generated imagery, this ad transforms an everyday city street into an engaging product showcase, subtly inviting viewers to embrace electric driving.

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Credits

Brand:Hyundai

Metadata

Work Type: FOOH
Brand Industry:Automotive
Date posted:November 30, 2023
Source:Instagram