Volkswagen Cars Form Word POLO
Volkswagen Polo 50 Harlequin CGI Ad
This Volkswagen fake out-of-home (FOOH) CGI advertisement features a custom Harlequin-themed Polo. The video begins with a high aerial view of a rooftop car park, where parked vehicles are arranged to spell out the word 'POLO'.
The camera then dynamically zooms down to follow a Volkswagen Polo 50 Harlequin-themed WRX car. This vehicle drifts and spins with precision through the scene, celebrating 50 years of Polo history. The ad uses CGI effects to transform the parking structure into a product showcase.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Lenny Bartholomäus
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