Missoni Patchwork Bear Transforms Stone Bollard

This CGI video features a knitted patchwork teddy bear running along a cobblestone street in Milan. The bear interacts with a stone bollard, transforming its rough surface into Missoni’s signature patchwork pattern.

The advertisement reimagines an everyday urban detail as a canvas for Missoni’s craftsmanship, with the design spreading across the bollard through computer-generated imagery that highlights texture and colour. The video concludes with on-screen details for “MISSONI, MILAN DESIGN WEEK 2026, FROM APRIL 21ST TO 26TH, 11 A.M. TO 10 P.M., VIA SOLFERINO 9, MILANO.”