Primark Giant Shopping Bag Lights Up London

In this Primark FOOH ad, a sweeping shot opens over Trafalgar Square, where London’s landmarks set the stage for a glowing celebration. The scene unfolds as the iconic lion statue stands watch while a giant Primark shopping bag, dressed in red and white stripes like a candy cane, strolls through the square with Big Ben glowing in the distance, leaving a trail of warm yellow light that illuminates the streets. The glowing figure continues across Westminster Bridge, casting festive reflections over the Thames as snow falls softly, all before the camera follows the magical trail to a Primark store with Christmas gifts, a lit tree, and a cozy storefront that captures the spirit of the season. With an authentic use of computer generated graphics, this Primark promotional display FOOH ad transforms London’s iconic landmarks into a heartwarming holiday scene, highlighting Primark’s festive celebration of Christmas arrivals.