Kiabi Giant Tag Emerges From Ramadan Lantern

This Kiabi FOOH campaign features a smooth pan across the store’s glass facade, focusing on the luminous KIABI logo at the entrance. A decorative Ramadan lantern installation frames the doorway, and a giant tag appears to be printed out beneath the logo, unfolding the messages “INVITATION EXCLUSIVE,” “KIABI,” and “VOUS INVITE À VIVRE UNE EXPÉRIENCE UNIQUE!”

The scene then transitions to a rich purple background with drifting glowing gold circles. New text invites viewers to “TENTEZ DE GAGNER UN VOYAGE INOUBLIABLE POUR PRÉPARER LE RAMADAN AVEC KIABI,” followed by a clear call to action: “INSCRIVEZ-VOUS MAINTENANT AU JEU CONCOURS.” This promotes Kiabi’s exclusive Ramadan contest, offering families the chance to win a memorable trip and driving sign-ups for the special family trip giveaway.