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Gloryfy Giant Sunglasses Spiral on Telemax Tower

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FOOH Impact Score

Solid

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Credits

Brand: Gloryfy Unbreakable

Who we think created this: danny_p3d

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Metadata

Brand Industry: Fashion & Apparel

Country: Germany

City: Hannover

Effects / Animations: Large Objects, Simple Motion

Surroundings: Telemax Tower, City

Date posted: July 8, 2024

Source: Instagram

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Imagine a historic TV tower doubling as a giant eyewear display. That’s the fun premise of this Gloryfy fake out of home ad featuring their unbreakable sunglasses. The video unfolds as a pair of giant black sunglasses spiral dramatically down the iconic Telemax Tower in Hannover. A man and a woman walking toward the tower stop in shock at the surreal sight, with the man removing his own sunglasses and addressing the camera as he motions to the unusual spectacle. His stunned companion drops her ice cream in disbelief, which the man casually highlights. Below, passersby wait to cross the street, unaware of the CGI marvel above them. The camera zooms in toward the top of the structure, revealing a crisp white Gloryfy flag fluttering at the tower’s summit. Using dynamic CGI effects, this Gloryfy fake out of home ad transforms the Telemax Tower into an innovative product showcase.

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